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IF DONE RIGHT

The IDR Principles / Edition 1.0

If DoneRight

The AI Governance Framework for Regulated Financial Services

By Brandon Veldman, CFA · Stefan Whitwell, CFA

Twelve principles for using AI without surrendering judgment. The work can move, the record can hold, and the firm can grow with control.

Edition 1.0 uses the SEC Marketing Rule as its primary example, not as the framework's only possible use.

The free preview includes the opening section. One email when it's ready. One publication notice. No product updates.

Provenance

The framework was forged through the work.

The principles were not designed on a whiteboard. They surfaced one defensibility problem at a time.

The moment to establish disciplined practice is before AI-assisted work becomes routine. Regulated firms still need to explain where an output came from, what changed before it was used, and who decided to rely on it.

Brandon has worked deeply in AI since joining Palantir in 2021; Stefan was pursuing AI and automation in parallel. Together they formed Chaos Holdings LLC, from which TIMEWrit emerged. Building TIMEWrit then pressure-tested and sharpened the twelve IDR Principles into a framework that firms can read and apply independently of the product.

The Framework · Edition 1.0

The Twelve IDR Principles

Four categories organize twelve principles. The book contains each principle's complete statement and implementation guidance.

I

Foundation

Structural prerequisites for defensibility

II

Intelligence

Analytical infrastructure for screening

III

Operations

Running a defensible process daily

IV

Evolution

Keeping the framework current

I · FoundationStructural prerequisites for defensibility

IDR 01

Every AI-Assisted Output Must Have a Documented Chain of Origin

IDR 02

Document the Process Before You Need to Defend the Process

IDR 03

Assume the Examiner Will Ask “Show Me” — Build for That Moment

II · IntelligenceAnalytical infrastructure for screening

IDR 04

Your Screening Process Must Be at Least as Sophisticated as the Content It’s Screening

IDR 05

Context Is Not Optional — Decompose Before You Evaluate

IDR 06

Regulatory Interpretation Is Not Static — Your Process Must Anticipate, Not Just React

IDR 07

Language Evolves Faster Than Regulation — Your Screening Must Account for the Gap

III · OperationsRunning a defensible process daily

IDR 08

Every Decision Must Be Explainable — Not Just Recorded

IDR 09

Separate the Screening Function from the Approval Function

IDR 10

Version Everything — Content Changes, Process Changes, Rule Changes

IV · EvolutionKeeping the framework current

IDR 11

Stress-Test Your Process Against Scenarios That Don’t Exist Yet

IDR 12

The Framework Itself Must Evolve — Build Review Cycles into the Architecture

Complete statements and implementation guidance · Forthcoming in the book

What the framework changes

It gives the work a structure that can hold.

01

Origin

Where did the information come from, and what changed before the firm relied on it?

02

Interpretation

How were the applicable requirements interpreted, including uncertainty and changes over time?

03

Decision

Who made the final decision, and why does the record support that judgment?

The governing idea

The work can move.
The judgment stays visible.

The IDR Principles · Edition 1.0

TIMEWrit · Regulated Content Review

Where the principles become practice.

TIMEWrit applies the IDR disciplines to regulated content review. It prepares review-support material while the firm's reviewer retains authority over approval, revision, publication, and reliance.

TIMEWrit is one application of the framework. Firms can read and apply the IDR Principles independently of the product. The goal is to preserve the thinking in the work and leave a record that can explain how it was reviewed and decided.

Explore the TIMEWrit review workflow

The Authors

Written from inside the problem.

The framework joins systems design with the operating judgment of an SEC-registered advisory firm.

Brandon Veldman

Author 01Governance Systems

Brandon Veldman, CFA

Founder & Chief Architect, TIMEWrit

Brandon built TIMEWrit after work across Wall Street, enterprise risk, and Palantir. His work centers on the systems behind accountable decisions: how information moves, where judgment enters, and whether the record can explain what happened.

Stefan Whitwell

Author 02Regulated Practice

Stefan Whitwell, CFA, CIPM

Founder, TIMEWrit · CEO & CIO, Whitwell & Co.

Stefan leads Whitwell & Co., an SEC-registered investment adviser. He brings the operating reality of client communication, advisor output, compliance review, vendor diligence, and the accountable judgment a firm retains.

Questions

What people ask about the framework.

What is If Done Right?

If Done Right is a forthcoming book by Brandon Veldman, CFA, and Stefan Whitwell, CFA. It introduces the IDR Principles, a twelve-principle framework for governing AI-assisted work in regulated financial services. Edition 1.0 uses the SEC Marketing Rule as its primary example.

What are the IDR Principles?

The IDR Principles are twelve practitioner principles organized into four categories: Foundation, Intelligence, Operations, and Evolution. They address provenance, regulatory interpretation, review authority, versioning, stress testing, and the framework's own evolution.

Are the IDR Principles an SEC rule or official standard?

No. The IDR Principles are an independent practitioner framework. They are not a regulation and were not issued or endorsed by the SEC or any standards body. They are intended to make AI-assisted work more intelligible, reviewable, and supportable.

Who wrote If Done Right?

Brandon Veldman, CFA, and Stefan Whitwell, CFA, co-authored the book. Brandon built TIMEWrit after work across finance, enterprise risk, and Palantir. Stefan leads Whitwell & Co., an SEC-registered investment adviser.

How does TIMEWrit relate to the book?

The IDR Principles took shape through the work of building TIMEWrit. The book sets out the framework so firms can read and apply it independently. TIMEWrit applies the same disciplines to regulated content review, while final judgment remains with the firm.

Who is the framework for?

It is written for firm principals, CCOs and compliance teams, examination staff, and other accountable reviewers who need to understand how AI-assisted work was produced, reviewed, and decided. The framework does not replace a firm's policies, legal advice, or regulatory obligations.

What can I receive before publication?

The free preview includes the opening section. Join the reader list and we'll send it when it is ready, plus one publication notice. No product updates.

Veldman, B. and Whitwell, S. (forthcoming). If Done Right: The AI Governance Framework for Regulated Financial Services. Edition 1.0.

Edition 1.0 · Book forthcoming

Start with the free preview.

The free preview includes the opening section. One email when it's ready. One publication notice. No product updates.

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