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Relevance has a half-life.

Publish while it matters.

Your firm stays visible. Every piece of content goes out with a compliance workup behind it. Before your approver even opens the file.

Content Half-Life
100%
Day 0 · Published today

Generic content gets generic results. The review process trained your firm to play it safe. TIME changes what you are willing to publish.

What the review cycle costs most firms
Average review cycle. Per submission. Every time.
Typical US firm compliance process costs. Not counting team time.
Of a principal’s week consumed by review workflow.
Active. The rest went dark. Not because the content wasn’t ready.

Waiting costs you.

That is why TIME exists.

Brandon Veldman, CFA

Brandon Veldman, CFA

Ex-Palantir · Wall Street

A decade on Wall Street. A decade building AI that solves growth bottlenecks for Fortune 500 cos. Built TIME to bring that to yours.

Stefan Whitwell, CFA, CIPM

Stefan Whitwell, CFA, CIPM

CEO & CIO, Whitwell & Co.

Runs a firm. Lives the review cycle. Every week.

Both CFA charterholders. 100% independently owned. No outside influence. Built from the ground up. To answer one question.

What if the cycle was minutes?

The content your firm stopped publishing goes out while it matters. Timely. Meaningful. The kind that grows AUM and earns higher fees. Not the safe version. The real one.

Your content. Full workup.
Before you commit to anything.

Your firm email and 3 questions. Under 2 minutes.
If we cannot show a path to at least 10x your investment, we will tell you.
What slow review actually costs

Slow review changes what a firm is willing to publish while it still matters.

It starts with a question every advisor has asked. Is this worth sending? Not because the content is weak. Because the process is heavy. The cost. The time. The back and forth. The wait. At some point, the math stops working. And the firm stops trying.

The review exists for a reason. The question is whether what happens after hitting submit needs to take this long.

Firms that should be the loudest in their market are the ones going quiet. Not because they have nothing to say. Because the workflow trained them to stop saying it.
The barrier compounds
Every submission carries a cost. Legal review at $300 to $375 an hour. Days waiting for a response. Budget conversations before the content even exists. Over time, the cost of publishing anything outweighs the value. So the firm publishes less.
The window closes
By the time the piece is reviewed, revised, and approved, the conversation has already moved on. The market commentary is stale. The timely take is late. The advisor stops sending sharp observations when every one turns into a project.
Irrelevance is quiet
The people your firm wants to reach consume more content in 2026 than any year before. More voices. More platforms. More volume. The advisors they follow and eventually hire are not always the most qualified. They are the most visible. That gap widens every quarter.
The competitive reality
Meanwhile, voices not bound by the same rule publish daily across every platform your clients scroll. No review cycle. No cost per piece. No delay. They are louder because they have no process. Volume, consistency, and relevance are how a firm stays visible. Without them, the market moves on.
What changes when the cycle compresses
Today
5+ days
Per review cycle. Per piece. Every time.
~33%
Of principal time spent on compliance workflow
2 of 7
Channels actively maintained. The rest abandoned because the review burden made them impractical.
With TIME
Minutes
Per analytical workup. Documented. Ready for your approver.
Principal time
Back on the business. Growing the firm. Meeting with clients.
Every channel
Your firm wants to reach. Blog, social, video, podcast. All running through the same compliance process.
Your compliance team stays. Your outside counsel stays. Your standards stay. The only thing that changes is how much your firm can publish while meeting those standards.
Every day a piece of content sits in a review queue, it loses value. Not gradually. Irreversibly.
Firms that publish meaningful content get noticed. Firms that get noticed dont compete on price.
3 to 5 days
Average compliance review cycle
becomes
Minutes
Full analytical workup. Documented. Ready for your approver.
That is not a projection. That is what the system does.
The workup

What your approver opens. Minutes after you hit submit.

Every provision mapped. Every finding resolved. Every revision prepared.

TIME Protocol22 provisions evaluated45 checkpoints evaluatedDocument module
Screening analysis
Q2 2026 Market Commentary
28 pages · PDF · Final
2 blockers1 heads upAnalysis ready
8 minend to end
Submitted 2:14 PMScreenedAnalyzedPackage ready 2:22 PM
4 documents · 2 social posts · 1 deck · same batch
Review recommended
3 items for review. Revisions prepared for all.
Two performance claims need additional context revisions ready. One testimonial reference for approver judgment.
R01Blocker
Performance context missing net-of-fees and benchmark
R02Heads up
Testimonial disclosure may require compensated endorsement notice
R03Heads up
Third-party rating cited without methodology disclosure
3 findings·22 provisions·19 cleared
Actionable: With suggested changes applied, all items clear. Approver reviews findings and makes the call.
SEC Marketing Rule 206(4)-1 · 45 regulatory flags checked
Real screening output from the TIME Protocol. Rule language cited. Evidence chain preserved.
Verdict
Blocking issues, awareness items, and cleared provisions at a glance.
Findings
Each issue with evidence quoted, rule language cited, and resolution prepared.
Provision matrix
All 22 SEC Marketing Rule provisions evaluated and documented.
Evidence chain
Screening ID, content fingerprint, and processing timestamp.
How it works

One submission. One workup. One decision.

Three steps. No back-and-forth. No weeks of revision cycles. Your content is ready while the idea still matters.

01
Submit
5 formats supported
Social posts. Documents. Decks. Audio. Video. Submit the version you actually wanted to publish. TIME handles extraction and preserves context. Page by page. Slide by slide. Speaker by speaker.
02
Screen
TIME Protocol
Every piece runs against all 22 SEC Marketing Rule provisions. What blocks approval. What needs awareness. What clears. No skimming. No shortcuts. Every angle an examiner would look at.
03
Decide
Your approver makes the call
Not a summary. Not a starting point. A documented analysis your approver can stand behind. One decision: approve, revise, or flag. No reconstruction. No revision cycles.
What TIME eliminates
Clarification emails“What did you mean?” cyclesStarting from scratch every timeRewrite guessingAudit trail assembly
Two reports. One workflow.

The advisor sees what to fix. Your compliance team sees why.

Advisor Report

Clear. Direct. Actionable.

Did this pass? If not, what is blocking it? How do I fix it right now?

Every module surfaces blockers with plain-language guidance, recommended rewrites, and exactly what needs to change to reach approval.

The goal: send content to your compliance team already close to approvable. Fewer revision cycles. Faster approvals.

Every flagged issue includes a suggested resolution. For text-based content, TIME writes the compliant version for you.
Compliance Report

Evidence-backed. Rule-linked. Documented.

The full analytical workup your compliance team would build if they had unlimited time. All 22 provisions evaluated. Every finding tied to the specific rule language an examiner would reference.

What would take a team of analysts days to assemble is already done. The human decision is the only one left.

If an examiner asks how this content was reviewed, the report is the answer.
Purpose-built

One rule. Everything it touches. Nothing generic.

TIME is not a compliance platform adapted for advisory firms. It is purpose-built for SEC Marketing Rule 206(4)-1 and the content it governs. Social posts. Market commentary. Presentations. Podcasts. Video. Anything a firm publishes to grow.

45
regulatory checkpoints
20 blocking25 awareness
22
SEC Marketing Rule provisions mapped to detection logic
9
rule categories spanning the full scope
22
defined terms from Rule 206(4)-1 encoded
5
purpose-built content modules
Calibrated against 3,200+ real advisory submissions
Social posts. Market commentaries. Client presentations. Webinar transcripts. The content your firm actually produces.

The screening, the enrichment, the reporting, and the resolution guidance are all built against how the SEC examines content and what they look for when they do.

Refined across real and simulated advisory content. Calibrated to distinguish a blocker from a heads-up.

The difference

What changes when the groundwork is already done.

Manual reviewWith TIME
Ten posts, a market commentary, and a slide deck land the same week. The compliance team works through them one at a time.Submit everything at once. TIME processes social posts, documents, decks, audio, and video in parallel. No queue.
The interpretation lives in one person’s memory. If they leave, the institutional knowledge goes with them.The reasoning lives in the report. Rule references, evidence, and analysis are documented regardless of who reviews it.
When a question comes up later, the audit trail has to be pieced together from email threads and recollection.The evidence chain is captured as part of the workflow. Screening ID, content fingerprint, and decision trail are preserved.
Every piece starts from zero. Someone reads it, rebuilds the context, maps it to the rules, and builds the case before approval can begin. That cycle happens every single time.The analytical groundwork is already done. Your approver starts at the decision, not the reconstruction.
Who built this

Built for firms where growth and compliance both have to win.

One founder spent a decade on trading floors, then led AI strategy at Palantir for the most regulated industries on earth. The other is a Wharton-trained CFA who runs his own advisory firm and puts his own content through compliance review every week. Both CFA charterholders. No outside backing. Built from the ground up.
Brandon Veldman, CFA
Some firms say they only publish 10 pieces a quarter. I ask them how much time went into those 10. And how much more they could do if the review cycle was minutes instead of days. The answer changes the conversation.
Stefan Whitwell, CFA, CIPM
CEO & CIO, Whitwell & Co.
I put my own content through compliance review every week. I know what it costs in time, in momentum, in ideas that never make it out. We built TIME because we needed it. Not as a product exercise. Because this workflow needed to change.
This is not about bypassing compliance. It is about making the firm easier to approve without asking compliance to lower the bar.
Questions firms ask

No. TIME does the analytical workup. Approval stays with the human approver.

A general model can help draft. It cannot hand your approver a rule-linked workup, evidence chain, provision matrix, and documented record they can stand behind. TIME is built around that workflow.

No AI analysis is perfect. No human review is perfect either. That is why TIME is designed to work with your approver, not replace them. What makes it different is depth. TIME is the only system purpose-built for SEC Marketing Rule 206(4)-1, calibrated against 3,200+ real advisory submissions. Social posts. Market commentaries. Client presentations. Webinar transcripts. A second set of eyes that never gets tired, never skims, and never assumes the last reviewer caught everything. Your approver brings the judgment. TIME brings the groundwork. Together, the coverage is stronger than either one alone.

Most firms do. The issue is not whether a process exists. It is how much time and effort it requires each time, and what that friction has taught the firm to stop attempting.

Often the firm publishes less because the workflow taught it not to try. If timing, commentary, advisor participation, or recruiting visibility matter, the burden is shaping behavior more than it looks.

That is what the product is built to do. The workup arrives ready for a decision, not for reconstruction. The human approver stays in control. The goal is to make compliance easier to do well.

Your outside compliance advisor or CCO still makes the final call. TIME does the analytical workup so they start with a finished analysis instead of a blank page. The relationship does not change. The turnaround does. And the volume of content they can support goes up significantly.

Your content is processed securely and never shared. Screening results are confidential to your firm. TIME does not train on your content or use it for any purpose beyond your screening.

ALPHA

What founding firms get.

Capacity is limited by design. Founding firms get direct access, locked pricing, and priority processing from day one.

Free workup on your first piece
Include content with your application. Selected firms receive a full TIME Protocol workup on their actual content before any commitment.
Configured for your workflow
Your content types. Your approval chain. Your team structure. We set up TIME around how your firm actually operates.
Direct access to the founding team
Not a support ticket. A weekly conversation with the people building the system. Your feedback shapes what we build next.
Founding terms. Priority processing.
The rate you start with is the rate you keep. ALPHA firms get founding pricing, locked, and go first on every submission.
No long-term commitment. If TIME does not compress your review cycle on real content, you walk. We would rather know early.
ALPHA Program

Your content is aging in a queue right now.

5+ days
That is how long the average review cycle takes. Per piece. Every time.

Every week that cycle stays the same, your competitors publish more. You publish less.

TIME compresses the cycle to minutes. Your compliance team gets the analytical groundwork. Your firm gets back in the conversation.

We accept a limited number of firms. Seats fill quietly. Selected firms are screening real content within 48 hours.

Apply 2 min·We review fit·Screen real content 48h
3 questions. Under 2 minutes.
Have something stuck in review? Or something you never sent because the process was too heavy? Include it. You keep the full workup either way.
For SEC-registered advisory firms.
Start with the Index.
Join the Index. Get everything we publish first.
Free. No commitment. No sales sequence. Just the tools and intelligence we build for firms navigating the SEC Marketing Rule.
Free. Instant delivery. When your firm is ready, the ALPHA application is here.
What Index members get
SEC Marketing Rule Quick Reference
22 provisions. Plain language. One page your compliance team can use tomorrow.
Content Compliance Checklist
A practical self-review guide. Know what the SEC looks for before you publish.
Intelligence reports
What growth-minded firms are doing differently with content, compliance, and AI adoption.
Early access
Everything we build goes to Index members first, before it goes wide.